Typical problems we see
- Wrong country version in Google. Swiss users land on the German, French or Austrian site, with euro prices and the wrong contact.
- Missing or broken hreflang. Google does not know that de-CH and fr-CH exist, or treats them as duplicates.
- Translated, not localised. The Swiss pages are a copy of another country, so Swiss competitors win the searches.
- Offices without local visibility. No Google Business Profile, or several unmanaged profiles for the same location.
One SEO plan for international companies in Switzerland
International companies in Switzerland often serve several language regions at once. We build one plan that covers them all and fits into your global setup:
- Audit of your country and language versions, with clear priorities
- hreflang and international setup that works with your CMS and your global team
- Swiss keyword research per language, with Swiss spelling and terms
- Content guidelines for Switzerland your agencies and colleagues can follow
- Google Business Profiles for offices in Zurich, Zug, Basel, Geneva, Lausanne or Lugano
- Monthly reporting in English for head office and the Swiss team
Common setups
Regional headquarters
Holding and regional HQs, often in Zug, Zurich or Geneva, that need visibility for recruiting, partners and B2B leads.
Swiss subsidiary
A sales company with its own .ch site or a Swiss section on the group website.
Several Swiss locations
Retail, clinics, schools or services with offices in different language regions.
Working with your head office
We document everything in English, join calls with your global marketing team and respect your brand and your tech stack. We can work alongside your existing international agency and take care of the Swiss part.
If you mainly serve English speakers in Switzerland, see English SEO in Switzerland. If you are not yet in the country, start with Swiss market entry SEO. Back to SEO Switzerland.
Frequently asked questions
We have a global website. Do we need a separate Swiss site?
Not always. Often a Swiss language version (de-CH, fr-CH) within your global site is enough, if it has Swiss content, CHF prices and correct hreflang.
Can you work with our international agency?
Yes. We often take care of the Swiss part – research, localisation, local profiles – while the global agency runs the main site.
Do you report in English?
Yes. All reports, plans and meetings are in English, so head office and the Swiss team see the same numbers.