Finding the search terms people in Switzerland really use – per language region and with Swiss search volumes.
Also called: keyword research Switzerland
Keyword tools show volumes per country and language. Using data for Germany or France leads to the wrong words: Swiss users search «Offerte», «Velo» or «Natel» where Germans would use other terms.
Volumes in Switzerland are small. Many valuable keywords have only a few dozen searches per month but bring enquiries worth thousands of francs.
Why Swiss keyword research matters in Switzerland
Because volumes are low, tools often show «0» for Swiss long-tail terms. Experience with the market and real data from Search Console matter more here than elsewhere.
Our tip
Filter your keyword tool to Switzerland and to each language, then check the results in Google Switzerland yourself.
Related terms
- Swiss Standard German – The written German used in Switzerland: Standard German with Swiss spelling, Swiss vocabulary and no «ß».
- Google Switzerland (google.ch) – Google's search results for users in Switzerland – shaped by their location and language, not only by the domain google.ch.
- Google Search Console – Google's free tool that shows which searches bring visitors to your site and which technical problems Google has found.
- Market entry SEO – SEO work that prepares and supports a company's launch in a new country – before, during and after the launch.
- Marketplaces and comparison platforms – Large Swiss platforms such as Digitec Galaxus, Ricardo, Tutti, Comparis or homegate.ch that take many top positions in Google.
Learn more
← All terms in the Swiss SEO glossary
Frequently asked questions
What is Swiss keyword research?
Finding the search terms people in Switzerland really use – per language region and with Swiss search volumes.