AI-generated answers in Google and in assistants such as ChatGPT, which summarise sources before (or instead of) the classic results.
Also called: AI Overview, generative search, GEO
AI Overviews answer questions directly in the search results and cite a few sources. Assistants like ChatGPT, Perplexity or Copilot do the same in a chat.
Pages with clear facts, prices, definitions and a good reputation are more likely to be cited.
Why AI Overviews and AI search matters in Switzerland
Swiss facts – prices in CHF, Swiss law, local addresses – are exactly what AI tools often get wrong. Clear, citable pages with Swiss details have a good chance to be used as a source.
Our tip
Answer common questions in one or two clear sentences on your pages, with numbers and sources where possible.
Related terms
- llms.txt – A plain-text file at /llms.txt that summarises a website for AI assistants: who you are, what you offer and which pages matter.
- Bing in Switzerland – Microsoft's search engine – a small share of Swiss searches, but present on many work computers and in AI assistants.
- Google Switzerland (google.ch) – Google's search results for users in Switzerland – shaped by their location and language, not only by the domain google.ch.
Learn more
← All terms in the Swiss SEO glossary
Frequently asked questions
What is AI Overviews and AI search?
AI-generated answers in Google and in assistants such as ChatGPT, which summarise sources before (or instead of) the classic results.