Google's search results for users in Switzerland – shaped by their location and language, not only by the domain google.ch.
Also called: google.ch, Swiss Google results
Today Google shows results based on the user's location, whatever domain is typed. A user in Basel and a user in Lugano can see different results for the same query, and the interface language also plays a role.
To check Swiss rankings from abroad, use a Swiss location setting or a VPN, plus the Search Console data for Switzerland.
Why Google Switzerland matters in Switzerland
Google has the large majority of searches in Switzerland. Checking rankings from Germany or Spain gives a wrong picture.
Our tip
Use Search Console filtered by country (Switzerland) as your main source of truth for Swiss rankings.
Related terms
- Google Search Console – Google's free tool that shows which searches bring visitors to your site and which technical problems Google has found.
- Local pack – The map with usually three businesses that Google shows for local searches such as «tax advisor Zug».
- Bing in Switzerland – Microsoft's search engine – a small share of Swiss searches, but present on many work computers and in AI assistants.
- Swiss keyword research – Finding the search terms people in Switzerland really use – per language region and with Swiss search volumes.
- AI Overviews and AI search – AI-generated answers in Google and in assistants such as ChatGPT, which summarise sources before (or instead of) the classic results.
Learn more
← All terms in the Swiss SEO glossary
Frequently asked questions
What is Google Switzerland?
Google's search results for users in Switzerland – shaped by their location and language, not only by the domain google.ch.