CHF prices

Prices in Swiss francs, written the Swiss way – for example «CHF 1'900» or «CHF 49.90».

Also called: Swiss francs, prices in CHF

Switzerland uses the Swiss franc (CHF), and the apostrophe is the usual thousands separator. Prices for consumers must include VAT.

Prices in euros, or converted prices with odd decimals, signal that the offer is not really made for Switzerland.

Why CHF prices matters in Switzerland

Clear CHF prices increase trust and click rates, and they are a local signal for search engines and AI tools.

Show CHF prices on Swiss pages, state whether VAT is included, and use the Swiss number format.

Swiss VAT (MWST / TVA / IVA) – Switzerland's value added tax, with a standard rate of 8.1 % since 2024 and reduced rates for some goods and accommodation.
Localisation – Adapting content to a market – language, currency, examples, legal details and tone – instead of only translating it.
Geo-targeting – Signals and settings that tell search engines (and ads) which country a page or website is meant for.
TWINT – The Swiss mobile payment app, used by millions of people for shops, online purchases and payments between friends.
de-CH vs de-DE – The language-region codes for German in Switzerland (de-CH) and German in Germany (de-DE) – two different target markets.

What is CHF prices?

Prices in Swiss francs, written the Swiss way – for example «CHF 1'900» or «CHF 49.90».