Links from Swiss websites – associations, partners, media, directories – that show Google your relevance in Switzerland.
Also called: local links, .ch backlinks
Links remain an important ranking signal. For a Swiss version, links from .ch sites and Swiss organisations are more valuable than links from the head office's home country.
Typical sources: chambers of commerce, industry associations, partners, suppliers, local media and sponsorships.
Why Swiss backlinks matters in Switzerland
International companies often have strong links to their global domain but none pointing to the Swiss pages. A few good Swiss links make a visible difference.
Our tip
Ask existing Swiss partners and associations to link to your Swiss pages, not to your global home page.
Related terms
- Swiss directories (local.ch, search.ch) – Swiss online directories where people look up businesses, phone numbers and opening hours.
- ccTLD (.ch domain) – A country-code top-level domain such as .ch for Switzerland, .de for Germany or .at for Austria.
- Geo-targeting – Signals and settings that tell search engines (and ads) which country a page or website is meant for.
Learn more
← All terms in the Swiss SEO glossary
Frequently asked questions
What is Swiss backlinks?
Links from Swiss websites – associations, partners, media, directories – that show Google your relevance in Switzerland.