Swiss online directories where people look up businesses, phone numbers and opening hours.
Also called: local.ch, search.ch, business directories
local.ch and search.ch are the best-known Swiss directories and often appear in Google results for business names and services. Industry and regional directories add further listings.
A correct entry brings direct visitors, confirms the NAP data and gives a link.
Why Swiss directories matters in Switzerland
Swiss users still use these directories, especially for phone numbers and local services. Missing or wrong entries look unprofessional.
Our tip
Check your entries on local.ch and search.ch first – they are often created automatically from the commercial register.
Related terms
- NAP (name, address, phone) – The combination of business name, address and phone number, which should be identical everywhere a business is listed.
- Google Business Profile – The free business listing on Google Search and Maps with address, opening hours, photos and reviews.
- Zefix (commercial register) – The central Swiss index of companies registered in the cantonal commercial registers.
- Swiss backlinks – Links from Swiss websites – associations, partners, media, directories – that show Google your relevance in Switzerland.
- Marketplaces and comparison platforms – Large Swiss platforms such as Digitec Galaxus, Ricardo, Tutti, Comparis or homegate.ch that take many top positions in Google.
Learn more
← All terms in the Swiss SEO glossary
Frequently asked questions
What is Swiss directories?
Swiss online directories where people look up businesses, phone numbers and opening hours.