Large Swiss platforms such as Digitec Galaxus, Ricardo, Tutti, Comparis or homegate.ch that take many top positions in Google.
Also called: comparison sites, Swiss platforms
In many categories, Swiss search results are dominated by a few platforms. Online shops compete with Galaxus, insurers with Comparis, property agents with homegate.ch and ImmoScout24.
Platforms are competitors and channels at the same time: a listing can bring sales while your own site is still building visibility.
Why Marketplaces and comparison platforms matters in Switzerland
International brands often underestimate how strong these Swiss platforms are. A plan that ignores them overestimates what a new website can reach in its first year.
Our tip
Check who ranks for your main keywords: if platforms hold most top spots, combine your own SEO with a platform presence.
Related terms
- Market entry SEO – SEO work that prepares and supports a company's launch in a new country – before, during and after the launch.
- Swiss directories (local.ch, search.ch) – Swiss online directories where people look up businesses, phone numbers and opening hours.
- Swiss keyword research – Finding the search terms people in Switzerland really use – per language region and with Swiss search volumes.
Learn more
← All terms in the Swiss SEO glossary
Frequently asked questions
What is Marketplaces and comparison platforms?
Large Swiss platforms such as Digitec Galaxus, Ricardo, Tutti, Comparis or homegate.ch that take many top positions in Google.