Google's free tool that shows which searches bring visitors to your site and which technical problems Google has found.
Also called: GSC, Google Webmaster Tools
Search Console reports clicks, impressions and average positions per query, page and country. It also shows indexing problems, hreflang errors are visible through the indexed pages, and you can submit sitemaps.
The old international targeting (country) setting has been retired, but the country filter in the performance report remains very useful.
Why Google Search Console matters in Switzerland
Filter the performance report to Switzerland to see your real Swiss visibility – including long-tail searches that keyword tools show as zero.
Our tip
Create a domain property, submit your sitemap and save a Switzerland filter as your default view.
Related terms
- Google Switzerland (google.ch) – Google's search results for users in Switzerland – shaped by their location and language, not only by the domain google.ch.
- Swiss keyword research – Finding the search terms people in Switzerland really use – per language region and with Swiss search volumes.
- Bing in Switzerland – Microsoft's search engine – a small share of Swiss searches, but present on many work computers and in AI assistants.
- llms.txt – A plain-text file at /llms.txt that summarises a website for AI assistants: who you are, what you offer and which pages matter.
Learn more
← All terms in the Swiss SEO glossary
Frequently asked questions
What is Google Search Console?
Google's free tool that shows which searches bring visitors to your site and which technical problems Google has found.