The combination of business name, address and phone number, which should be identical everywhere a business is listed.
Also called: NAP consistency, citations
Search engines compare NAP data across the website, Google Business Profile, directories and social profiles. Consistent data builds trust; different spellings and old addresses cause confusion.
Swiss addresses follow the format street and number, postcode and town («Bahnhofstrasse 1, 8001 Zürich»); phone numbers are written +41 44 123 45 67.
Why NAP matters in Switzerland
In multilingual Switzerland, town names differ by language (Genève / Genf, Biel / Bienne). Use one primary spelling per listing and stay consistent.
Our tip
Keep a master record of your Swiss NAP data and copy it exactly into every listing.
Related terms
- Google Business Profile – The free business listing on Google Search and Maps with address, opening hours, photos and reviews.
- Swiss directories (local.ch, search.ch) – Swiss online directories where people look up businesses, phone numbers and opening hours.
- Local pack – The map with usually three businesses that Google shows for local searches such as «tax advisor Zug».
- Geo-targeting – Signals and settings that tell search engines (and ads) which country a page or website is meant for.
- Zefix (commercial register) – The central Swiss index of companies registered in the cantonal commercial registers.
- Legal notice (Impressum) – The page that names the company behind a website, with legal name, address and contact details.
Learn more
← All terms in the Swiss SEO glossary
Frequently asked questions
What is NAP?
The combination of business name, address and phone number, which should be identical everywhere a business is listed.